Market Intelligence Strategy Centre Pty Ltd

In its capacity as an expert industry analyst, the former MINTEL (Aust) Pty Ltd provided high level market and industry analysis to leading Australian and international companies. This extended over more than eighty markets in almost two decades of business operations. Its innovative and holistic research approach to market measurement saw it take a leading position with respect to industry research in Australia.

However, subscriber demands have increasingly brought to light the need for industry analysts like the former MINTEL (Aust) Pty Ltd to focus upon micro-market issues, where it is not always possible, using the broader holistic approach adopted by the former MINTEL (Aust) Pty Ltd. To maintain the independence of such industry research, while at the same time recognising subscriber demand for value-added consulting, MISC has evolved to operate as an independent consulting unit providing a high level of strategic research and advice.

1: MISC has evolved from the former MINTEL (Aust) Pty Ltd. Each MISC project is thus underpinned by the solid industry research databases built originally by the former MINTEL (Aust) Pty Ltd and the unique insight that research provides.

2: MISC's flexible approach to addressing client needs is its second core strength. MISC may source original Australian data sets and models developed by the former MINTEL (Aust) Pty Ltd. In other circumstances, MISC may leverage the extensive international research group relationships established over two decades to produce case study or benchmarking analysis.

In either case, this unique external access, when fused with the clients' or industries' own research, provides the ideal strategic planning base. This is a key MISC differentiating feature - the fusion of the former MINTEL (Aust) Pty Ltd industry insight combined with the client's own databases and the experience of its personnel. This powerful combination yields powerful outcomes.

Micromex Research

Micromex Research, a division of Micromex Systems Pty Ltd, was founded in 1986 and is a 100% Australian owned organisation.

The company is devoted to offering a quality, results driven marketing and consultancy service, specifically in the areas of:

* Market research
* Inbound and outbound call centre services
* Public relations and promotions
* Database marketing and management
* Direct mail/fulfillment

Micromex management team is experienced in all aspects of these services ensuring a high quality and cost effective result for the client.

Micromex regularly conducts small to medium sized campaigns on time and on budget with clients ranging from small businesses to large corporations and government departments.