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Narrowing the gap between what you know and
what you don't know
Starmass is a
professional full-service market research consulting firm and is capable
of conducting high quality customized market research which covers all 36 major
cities in China. With experience of conducting over 280 market researches, we are able to
provide valuable market information with in-depth analysis to leverage our
clients' investment.
Some typical studies that we have conducted include industry research, product
research, research on distribution channels, competitor research, customer /
consumer research and research on investment. Our research can be the foundation
of a successful business in China and reduce your risks substantially when
entering the China market.
Through in
depth analysis of an industry's scale, chain, competitors and other
comprehensive economic information, we are able to provide our clients with
important information for decision making, this may include market size and
growth; market demand; PEST analysis; analysis of industry trends; appraisal of industry chain;
and assessment of industrial potentiality etc.
Product research is an important step in minimizing the risk that the company may
encounter. The details may include research on market size; analysis of
market demand and supply; market segmentation characteristics; analysis of
product market prices; SWOT analysis, and product marketability and
potentiality etc.
Competitor research
As written in the Sun Tzu's art of war: if you know your enemy and know
yourself, your victory will not stand in doubt. To enter into a new market
without knowing the competitors will be dangerous. Our competitor's research
can enable you have in-depth understanding of your competitors in China
market, which may include identification of major market competitors;
competitor market share and position; competitors’ sales channels; target
market and marketing strategy; and competitors’ advantages and disadvantages
etc.
Consumer research
To enter the Chinese market means your products must be accepted by the
customers, it is important to understand who your customers are and their
needs. Our customer research may include who and where your customers are
based; customers' needs and expectations; study on customers'
purchasing process; and Identification of major customers etc.
Research on distribution channel
Researching the
distribution channel is one of the essential steps to exporting to China,
this information will help our clients to assess possible sales channel and
provide the management with the basis for market entry strategy that may
include analysis of possible sales channels; analysis of potential risks;
recommendation of potential risk control; and screening of distribution
partners etc.
We offer our clients with a wide range of customized consulting service of
market intelligence in China.
Contact us now! to get more
details, we will get back to you in hours NOT days!
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