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Narrowing the gap between what you know and
what you don't know
Starmass is a
professional full-service market research consulting firm and is capable
of conducting high quality customized market research which covers all 36 major
cities in China. With more than 280 research experience, we are able to
provide valuable market information with in-depth analysis to leverage our
clients' investment.
Some typical study we conducted include industry research, product
research, research on distribution channels, competitor research, customer
/ consumer research and research on investment etc. These research could be the foundation of successful
business in China and reduce your risks substantially to enter the China market.
Through in depth analysis of an industry's scale, industry chain, competitors
and other comprehensive economic information, we are able to provide our
clients with important information for decision, this may include but is not
limited to:
* Market size and growth
* Market demand
* PEST analysis
* Appraisal of industry chain
* Analysis of industry main players and competition
* Analysis of industry trends
* Study on relevant government regulations
* Assessment of industrial potentiality
Product research is an important step in minimizing the risk that the company may
encounter. The details may include but are not limited to:
* Research on market size
* Analysis of market demand and supply
* Market segmentation characteristics
* Analysis of product market prices
* Analysis of key competitors and competition
* SWOT analysis
* Product marketability and potentiality
Research on distribution channel
Research on the
distribution channel is one of the essential step to export to China,
this will help our clients in assessing possible sales channel and
providing the management with the basis for market entry strategy that includes
but is not limited to:
* Analysis of
possible sales channels
* Study on
distribution channels of major competitors
* Recommendations
of distribution channels
* Analysis of
potential risks
* Recommendation
of potential risk control
* Appraisal of
distribution partners
The steps mentioned below can help us in determining the
best retailing channel:
1. understand how the channel pattern works and how the products are
ultimately delivered to the customers.
2. through analysis of the past and present sales data, as well as
performance of the manufacturer / brand of the product, we are able to
pass judgment on how the distribution channel affects the sales of the
product.
3. studying the key competitors in various distribution channels help us in
determining how these
differences affect their performance in the market.
4. explain how channel advantages enables the competitors in obtaining market
superiority and the
impacts on the market.
Competitor research
As written in the Sun Tzu's art of war: If you know the enemy and know
yourself, your victory will not stand in doubt. To enter into a new market
without knowing the competitors will be dangerous. Our competitor's research
could enable you have in-depth understanding of your competitors in China
market, which may include but is not limited to:
* Identify major market competitors
* Competitor market share and position
* Research on competitors’ sales channels
* Target market and marketing strategy
* Competitors’ performance
* Competitors’ advantages and disadvantages
Consumer research
To enter the Chinese market means your products must be accepted by the
customers, it is important to understand who are your customers and what are their
needs. Our customer research may include but are not limited to:
* Who and where are the customers
* Customers segmentation
* Customers' needs and expectations
* Study on customers' purchasing process
* Criteria on which consumers make decisions
* Identification and list of all major customers (customer database)
Research on investment
Due to China's huge market, rapid economic growth, low labour cost and its
improving investment environment, China has attracted increasing number of
enterprises and MNCs, more than 450 out of the world's top 500 multinational firms have
invested in China. With the complexity of the China's market, its unique culture and business habits, it will be
risky to invest here without understanding all these. We could help our clients
to minimize the risk undertaken through:
* Market feasibility studies
* Research on investment policies
* Research on investment region
* Assessment of investment risk
* Recommendation of risk control
* Research on investment model (sole corporation, joint venture etc)
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