Credentials

Case study 1- Machinery - China market research

Background:

This Italy based company intended to enter China market for years but not actually deploy their intention due to uncertainty of their products marketability and lack of sales channels

Process:

* SWOT analysis and assessment of product marketability

* Identification of critical success factors and recommendation of potential risk control

* Analysis of possible distribution channels and recommendations of distribution channels

* Market entry strategy

Benefits:

* Used our findings and recommendations to decide to invest in China at lower risks

* Used the findings to determine the preferred sales channels through local distributors

Case study 2 - Electronic - China market entry

Background:

This multinational company experienced a flat growth and pressures on margins due to low cost competitors

Process:

* Assessed and analyzed its product marketability and competitiveness in China

* Developed market entry strategy to go into a joint venture with a local company

* Sourced and appraised JV partners, selected three prospective JV partners

* Arranged business meeting in Shanghai and participated in the meeting

Benefits:

* Set up JV factory in China; expanded their business in China

* Products manufactured in China to relieve of market pressure from their competitors

Case study 3 - Food - Source local agent

Background:

This South American company tired to sell their products through local agent but unsuccessful

Process:

* List of major local agents

* Evaluation and screening of local agents

* Terms and condition negotiation, and identification of prospective agents

* Arranged business meeting and participated in the meeting

Benefits:

* The client selected three agents for three designated area in China

* Products sold well in China through agents, the client and agents enjoyed good relation

Case study 4 - Chemistry – business expansion

Background:

This JV company in China with majority shareholder from Australia planned to develop their five years marketing plan but lack of market information

Process:

* PEST analysis - Political, Economic, Socio-cultural and Technological forces

* Research on competitors and consumers

* Products research and research on sales channels

* Recommendation of business expansion strategy

Benefits:

* Use our findings and recommendations to formulate their long-term business strategy

* Aligned short-term marketing strategy through findings of competitors, consumer, channels

Case study 5 - Automobile tire - Source suppliers in China

Background:

This European company wished to seek for the most suitable automobile tire producers to get sole agency right and establish long-term strategic cooperation

Process:

* Study on automobile tire market in China to have in-depth understanding of the industry

* List of top 55 automobile tire manufacturers in China with profound data of each company

* Partner evaluation, screening, terms and conditions negotiation

* Accompanied the client during the whole business trip, participated meeting to negotiate

Benefits:

* Selected one company identified as most suitable partners and started business with them

* The client was awarded sole agency in their own country and neighboring countries

Case study 6 - Diamond tools - Source China suppliers

 

Background:

This European company tried to source diamond tools with competitive prices for years but unsuccessful

 

Process:

* List of all major manufacturers of diamond tools in China

* Contacted all of the manufacturers and screening prospective manufacturers

* Prices and terms negotiation on behalf of the client

* China visiting plan, including trip itinerary, meeting agenda, hotel/domestic air-ticket booking

 

Benefits:

* Sourced one company with whom the client satisfied in term of price and product quality

* Enjoyed good relation with the company and they set up a JV factory in China after 3 years

 

Below are some clients we had provided consulting services:

 

　

 

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