In 2008, total market size of beer manufacturing industry in China were USD 18515 million, an increase of 13% over 2007, there were 250855 employees working in this industry in 2008.
Total value of finished goods of China beer manufacturing industry were USD 578 million in 2008, an increase of 27% over 2007; exported value of beer manufacturing industry were USD 334 million, an increase of 33% over 2007.
Cost of Goods Sold (COGS) of beer manufacturing industry were USD 12996 million in 2008. With its increase of 18% of COGS, beer manufacturing industry achieved net profits of USD 1028 million in 2008, an increase of 7% over 2007.
Total paid-up capital in China beer manufacturing industry were USD 8416 million in 2008, an increase of 16% over 2007. Total assets were USD 25696 million in 2008, an increase of 19% over 2007; whilst total liabilities were USD 12779 million in 2008, an increase of 4% over 2007.
Table of Contents
1 Overview of China beer manufacturing industry
1.1 Market demand of China beer manufacturing industry
1.2 Market supply of China beer manufacturing industry
1.3 PEST analysis of China beer manufacturing industry
1.4 Analysis of relevant governmental regulations
2 Competition analysis of China beer manufacturing market
2.1 Price competition
2.2 Product competition
2.3 Brand competition
2.4 Analysis of top industrial competitors, which include:
* Company profile
* Sales turnover and market shares
* Analysis of sales channels
* Advantages of market competition
3 Analysis of consumers' needs and expectation
3.1 Factors and preference influencing the purchase behavior
3.2 Source of purchasing information of beer
3.3 Purchasing channels of beer
3.4 Decision-maker of purchasing beer
3.5 Customers' needs and expectations
4 Import analysis of China beer manufacturing industry
4.1 Analysis on imported beer to China market
4.2 Study on top importers of beer in China
4.3 Imported duties and surcharges by governmental authorities
4.4 Relevant government regulations on imported beer to China
5 China beer manufacturing market entry strategy
5.1 Products analysis
5.2 Price analysis
5.3 Distribution channels analysis
5.4 SWOT analysis
5.5 Analysis of potential risks
5.6 Recommendation of risk control
6 Analysis of Market trend
6.1 Market potentiality
6.2 Technology trend of beer manufacturing market
6.3 Market trend of China beer manufacturing industry
6.4 Forecast of beer manufacturing market in China
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