In 2008, total market size of wine manufacturing industry in China were USD 3555 million, an increase of 32% over 2007, there were 23675 employees working in this industry in 2008.
Total value of finished goods of China wine manufacturing industry were USD 290 million in 2008, an increase of 9% over 2007; exported value of wine manufacturing industry were USD 20 million, a decrease of 0% over 2007.
Cost of Goods Sold (COGS) of wine manufacturing industry were USD 2322 million in 2008. With its increase of 33% of COGS, wine manufacturing industry achieved net profits of USD 422 million in 2008, an increase of 42% over 2007.
Total paid-up capital in China wine manufacturing industry were USD 819 million in 2008, an increase of 17% over 2007. Total assets were USD 3473 million in 2008, an increase of 19% over 2007; whilst total liabilities were USD 1982 million in 2008, an increase of 29% over 2007.
Table of Contents
1 Overview of China wine manufacturing industry
1.1 Market demand of China wine manufacturing industry
1.2 Market supply of China wine manufacturing industry
1.3 PEST analysis of China wine manufacturing industry
1.4 Analysis of relevant governmental regulations
2 Competition analysis of China wine manufacturing market
2.1 Price competition
2.2 Product competition
2.3 Brand competition
2.4 Analysis of top industrial competitors, which include:
* Company profile
* Sales turnover and market shares
* Analysis of sales channels
* Advantages of market competition
3 Analysis of consumers' needs and expectation
3.1 Factors and preference influencing the purchase behavior
3.2 Source of purchasing information of wine
3.3 Purchasing channels of wine
3.4 Decision-maker of purchasing wine
3.5 Customers' needs and expectations
4 Import analysis of China wine manufacturing industry
4.1 Analysis on imported wine to China market
4.2 Study on top importers of wine in China
4.3 Imported duties and surcharges by governmental authorities
4.4 Relevant government regulations on imported wine to China
5 China wine manufacturing market entry strategy
5.1 Products analysis
5.2 Price analysis
5.3 Distribution channels analysis
5.4 SWOT analysis
5.5 Analysis of potential risks
5.6 Recommendation of risk control
6 Analysis of Market trend
6.1 Market potentiality
6.2 Technology trend of wine manufacturing market
6.3 Market trend of China wine manufacturing industry
6.4 Forecast of wine manufacturing market in China
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