In 2005, total market size of athletic equipment industry in China was USD 1738 million, an increase of 28% over 2004, there were 72098 employees working in this industry; exported value of athletic equipment industry was USD 1130 million, an increase of 35% over 2004.
Cost of goods sold of athletic equipment industry was USD 1509 million in 2005. With its increase of 28% of market size, athletic equipment industry achieved net profits of USD 80 million in 2005, an increase of 24% over 2004.
Table of contents
1 Overview of China athletic equipment industry
1.1 History of China athletic equipment industry
1.2 Analysis of market demand of China athletic equipment industry
1.3 Analysis of market supply of China athletic equipment industry
1.4 PEST analysis of China athletic equipment industry
1.5 Analysis of relevant governmental regulations
2 Competition analysis of China athletic equipment market
2.1 Price competition
2.2 Product competition
2.3 Brand competition
2.4 Analysis of top 10 industry players, which include:
* Company name and address
* Phone and/or fax number
* Number of employees
* Main products
* Paid-up capital
* Total assets and liabilities
* Sales turnover and market shares
* Costs of goods sold and net profits
* Net profits
* Advantages of market competition
* Major sales channels
3 Analysis of consumer needs and expectation
3.1 Factors and preference influencing the purchase behavior
3.2 Source of purchasing information of athletic equipment
3.3 Source of purchasing channels of athletic equipment
3.4 Decision-maker of purchasing athletic equipment
3.5 Products needs and expectations
4 Import and export analysis of China athletic equipment industry
4.1 Analysis on imported athletic equipment to China market
4.2 Study on top importers of athletic equipment in China
4.3 Analysis on exported athletic equipment from China
4.4 Study on top exporters of athletic equipment in China
5 Analysis of China athletic equipment marketing strategy
5.1 Products analysis
5.2 Price analysis
5.3 Distribution channels analysis
5.4 SWOT analysis
5.5 Analysis of potential risks
5.6 Recommendation of China market entry strategy
6 Analysis of market development trend
6.1 Market potentiality
6.2 Technology development trend of athletic equipment market
6.3 Market development trend of China athletic equipment industry
6.4 Forecast of athletic equipment market in China
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