In 2008, total market size of athletic equipment industry in China were USD 3287 million, an increase of 38% over 2007, there were 93688 employees working in this industry in 2008.
Total value of finished goods of China athletic equipment industry were USD 182 million in 2008, an increase of 50% over 2007; exported value of athletic equipment industry were USD 1896 million, an increase of 15% over 2007.
Cost of Goods Sold (COGS) of athletic equipment industry were USD 2879 million in 2008. With its increase of 38% of COGS, athletic equipment industry achieved net profits of USD 113 million in 2008, an increase of 60% over 2007.
Total paid-up capital in China athletic equipment industry were USD 873 million in 2008, an increase of 20% over 2007. Total assets were USD 2325 million in 2008, an increase of 19% over 2007; whilst total liabilities were USD 1216 million in 2008, an increase of 17% over 2007.
Table of Contents
1 Overview of China athletic equipment industry
1.1 Market demand of China athletic equipment industry
1.2 Market supply of China athletic equipment industry
1.3 PEST analysis of China athletic equipment industry
1.4 Analysis of relevant governmental regulations
2 Competition analysis of China athletic equipment market
2.1 Price competition
2.2 Product competition
2.3 Brand competition
2.4 Analysis of top industrial competitors, which include:
* Company profile
* Sales turnover and market shares
* Analysis of sales channels
* Advantages of market competition
3 Analysis of consumers' needs and expectation
3.1 Factors and preference influencing the purchase behavior
3.2 Source of purchasing information of athletic equipment
3.3 Purchasing channels of athletic equipment
3.4 Decision-maker of purchasing athletic equipment
3.5 Customers' needs and expectations
4 Import analysis of China athletic equipment industry
4.1 Analysis on imported athletic equipment to China market
4.2 Study on top importers of athletic equipment in China
4.3 Imported duties and surcharges by governmental authorities
4.4 Relevant government regulations on imported athletic equipment to China
5 China athletic equipment market entry strategy
5.1 Products analysis
5.2 Distribution channels analysis
5.3 SWOT analysis
5.4 Analysis of potential risks
5.4 Recommendation of potential risk control
6 Analysis of Market trend
6.1 Market potentiality
6.2 Technology trend of athletic equipment market
6.3 Market trend of China athletic equipment industry
6.4 Forecast of athletic equipment market in China
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