In 2007, total market size of entertaining appliances and indoor equipments industry in China were USD 311 million, an increase of 70% over 2006, there were 10096 employees working in this industry in 2007.
Total value of finished goods of China entertaining appliances and indoor equipments industry were USD 11 million in 2007, a decrease of -7% over 2006; exported value of entertaining appliances and indoor equipments industry were USD 144 million, an increase of 29% over 2006.
Cost of Goods Sold (COGS) of entertaining appliances and indoor equipments industry were USD 272 million in 2007. With its increase of 70% of COGS, entertaining appliances and indoor equipments industry achieved net profits of USD 13 million in 2007, an increase of 129% over 2006.
Total paid-up capital in China entertaining appliances and indoor equipments industry were USD 70 million in 2007, an increase of 36% over 2006. Total assets were USD 203 million in 2007, an increase of 53% over 2006; whilst total liabilities were USD 109 million in 2007, an increase of 47% over 2006.
Table of Contents
1 Overview of China entertaining appliances and indoor equipments industry
1.1 Market demand of China entertaining appliances and indoor equipments industry
1.2 Market supply of China entertaining appliances and indoor equipments industry
1.3 PEST analysis of China entertaining appliances and indoor equipments industry
1.4 Analysis of relevant governmental regulations
2 Competition analysis of China entertaining appliances and indoor equipments market
2.1 Price competition
2.2 Product competition
2.3 Brand competition
2.4 Analysis of top industrial competitors, which include:
* Company profile
* Sales turnover and market shares
* Analysis of sales channels
* Advantages of market competition
3 Analysis of consumers' needs and expectation
3.1 Factors and preference influencing the purchase behavior
3.2 Source of purchasing information of entertaining appliances and indoor equipments
3.3 Purchasing channels of entertaining appliances and indoor equipments
3.4 Decision-maker of purchasing entertaining appliances and indoor equipments
3.5 Customers' needs and expectations
4 Import analysis of China entertaining appliances and indoor equipments industry
4.1 Analysis on imported entertaining appliances and indoor equipments to China market
4.2 Study on top importers of entertaining appliances and indoor equipments in China
4.3 Imported duties and surcharges by governmental authorities
4.4 Relevant government regulations on imported entertaining appliances and indoor equipments to China
5 China entertaining appliances and indoor equipments market entry strategy
5.1 Products analysis
5.2 Distribution channels analysis
5.3 SWOT analysis
5.4 Analysis of potential risks
5.4 Recommendation of potential risk control
6 Analysis of Market trend
6.1 Market potentiality
6.2 Technology trend of entertaining appliances and indoor equipments market
6.3 Market trend of China entertaining appliances and indoor equipments industry
6.4 Forecast of entertaining appliances and indoor equipments market in China
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