In 2005, total market size of entertaining appliances and indoor equipments industry in China was USD 241 million, an increase of 5% over 2004, there were 11410 employees working in this industry; exported value of entertaining appliances and indoor equipments industry was USD 135 million, an decrease of -1% over 2004.
Cost of goods sold of entertaining appliances and indoor equipments industry was USD 199 million in 2005. With its increase of 5% of market size, entertaining appliances and indoor equipments industry achieved net profits of USD 5 million in 2005, an decrease of -39% over 2004.
Table of contents
1 Overview of China entertaining appliances and indoor equipments industry
1.1 History of China entertaining appliances and indoor equipments industry
1.2 Analysis of market demand of China entertaining appliances and indoor equipments industry
1.3 Analysis of market supply of China entertaining appliances and indoor equipments industry
1.4 PEST analysis of China entertaining appliances and indoor equipments industry
1.5 Analysis of relevant governmental regulations
2 Competition analysis of China entertaining appliances and indoor equipments market
2.1 Price competition
2.2 Product competition
2.3 Brand competition
2.4 Analysis of top 10 industry players, which include:
* Company name and address
* Phone and/or fax number
* Number of employees
* Main products
* Paid-up capital
* Total assets and liabilities
* Sales turnover and market shares
* Costs of goods sold and net profits
* Net profits
* Advantages of market competition
* Major sales channels
3 Analysis of consumer needs and expectation
3.1 Factors and preference influencing the purchase behavior
3.2 Source of purchasing information of entertaining appliances and indoor equipments
3.3 Source of purchasing channels of entertaining appliances and indoor equipments
3.4 Decision-maker of purchasing entertaining appliances and indoor equipments
3.5 Products needs and expectations
4 Import and export analysis of China entertaining appliances and indoor equipments industry
4.1 Analysis on imported entertaining appliances and indoor equipments to China market
4.2 Study on top importers of entertaining appliances and indoor equipments in China
4.3 Analysis on exported entertaining appliances and indoor equipments from China
4.4 Study on top exporters of entertaining appliances and indoor equipments in China
5 Analysis of China entertaining appliances and indoor equipments marketing strategy
5.1 Products analysis
5.2 Price analysis
5.3 Distribution channels analysis
5.4 SWOT analysis
5.5 Analysis of potential risks
5.6 Recommendation of China market entry strategy
6 Analysis of market development trend
6.1 Market potentiality
6.2 Technology development trend of entertaining appliances and indoor equipments market
6.3 Market development trend of China entertaining appliances and indoor equipments industry
6.4 Forecast of entertaining appliances and indoor equipments market in China
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