In 2008, total market size of entertaining appliances and indoor equipments industry in China were USD 516 million, an increase of 57% over 2007, there were 17396 employees working in this industry in 2008.
Total value of finished goods of China entertaining appliances and indoor equipments industry were USD 18 million in 2008, an increase of 56% over 2007; exported value of entertaining appliances and indoor equipments industry were USD 197 million, an increase of 29% over 2007.
Cost of Goods Sold (COGS) of entertaining appliances and indoor equipments industry were USD 443 million in 2008. With its increase of 54% of COGS, entertaining appliances and indoor equipments industry achieved net profits of USD 15 million in 2008, an increase of 6% over 2007.
Total paid-up capital in China entertaining appliances and indoor equipments industry were USD 130 million in 2008, an increase of 76% over 2007. Total assets were USD 451 million in 2008, an increase of 109% over 2007; whilst total liabilities were USD 266 million in 2008, an increase of 129% over 2007.
Table of Contents
1 Overview of China entertaining appliances and indoor equipments industry
1.1 Market demand of China entertaining appliances and indoor equipments industry
1.2 Market supply of China entertaining appliances and indoor equipments industry
1.3 PEST analysis of China entertaining appliances and indoor equipments industry
1.4 Analysis of relevant governmental regulations
2 Competition analysis of China entertaining appliances and indoor equipments market
2.1 Price competition
2.2 Product competition
2.3 Brand competition
2.4 Analysis of top industrial competitors, which include:
* Company profile
* Sales turnover and market shares
* Analysis of sales channels
* Advantages of market competition
3 Analysis of consumers' needs and expectation
3.1 Factors and preference influencing the purchase behavior
3.2 Source of purchasing information of entertaining appliances and indoor equipments
3.3 Purchasing channels of entertaining appliances and indoor equipments
3.4 Decision-maker of purchasing entertaining appliances and indoor equipments
3.5 Customers' needs and expectations
4 Import analysis of China entertaining appliances and indoor equipments industry
4.1 Analysis on imported entertaining appliances and indoor equipments to China market
4.2 Study on top importers of entertaining appliances and indoor equipments in China
4.3 Imported duties and surcharges by governmental authorities
4.4 Relevant government regulations on imported entertaining appliances and indoor equipments to China
5 China entertaining appliances and indoor equipments market entry strategy
5.1 Products analysis
5.2 Distribution channels analysis
5.3 SWOT analysis
5.4 Analysis of potential risks
5.4 Recommendation of potential risk control
6 Analysis of Market trend
6.1 Market potentiality
6.2 Technology trend of entertaining appliances and indoor equipments market
6.3 Market trend of China entertaining appliances and indoor equipments industry
6.4 Forecast of entertaining appliances and indoor equipments market in China
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