In 2005, total market size of toy manufacturing industry in China was USD 10621 million, an increase of 20% over 2004, there were 634716 employees working in this industry; exported value of toy manufacturing industry was USD 8034 million, an increase of 13% over 2004.
Cost of goods sold of toy manufacturing industry was USD 9391 million in 2005. With its increase of 20% of market size, toy manufacturing industry achieved net profits of USD 264 million in 2005, an increase of 7% over 2004.
Table of contents
1 Overview of China toy manufacturing industry
1.1 History of China toy manufacturing industry
1.2 Analysis of market demand of China toy manufacturing industry
1.3 Analysis of market supply of China toy manufacturing industry
1.4 PEST analysis of China toy manufacturing industry
1.5 Analysis of relevant governmental regulations
2 Competition analysis of China toy manufacturing market
2.1 Price competition
2.2 Product competition
2.3 Brand competition
2.4 Analysis of top 10 industry players, which include:
* Company name and address
* Phone and/or fax number
* Number of employees
* Main products
* Paid-up capital
* Total assets and liabilities
* Sales turnover and market shares
* Costs of goods sold and net profits
* Net profits
* Advantages of market competition
* Major sales channels
3 Analysis of consumer needs and expectation
3.1 Factors and preference influencing the purchase behavior
3.2 Source of purchasing information of toy manufacturing
3.3 Source of purchasing channels of toy manufacturing
3.4 Decision-maker of purchasing toy manufacturing
3.5 Products needs and expectations
4 Import and export analysis of China toy manufacturing industry
4.1 Analysis on imported toy manufacturing to China market
4.2 Study on top importers of toy manufacturing in China
4.3 Analysis on exported toy manufacturing from China
4.4 Study on top exporters of toy manufacturing in China
5 Analysis of China toy manufacturing marketing strategy
5.1 Products analysis
5.2 Price analysis
5.3 Distribution channels analysis
5.4 SWOT analysis
5.5 Analysis of potential risks
5.6 Recommendation of China market entry strategy
6 Analysis of market development trend
6.1 Market potentiality
6.2 Technology development trend of toy manufacturing market
6.3 Market development trend of China toy manufacturing industry
6.4 Forecast of toy manufacturing market in China
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