In 2008, total market size of toy manufacturing industry in China were USD 17550 million, an increase of 17% over 2007, there were 729942 employees working in this industry in 2008.
Total value of finished goods of China toy manufacturing industry were USD 597 million in 2008, an increase of 15% over 2007; exported value of toy manufacturing industry were USD 11536 million, an increase of 10% over 2007.
Cost of Goods Sold (COGS) of toy manufacturing industry were USD 15405 million in 2008. With its increase of 20% of COGS, toy manufacturing industry achieved net profits of USD 544 million in 2008, an increase of 2% over 2007.
Total paid-up capital in China toy manufacturing industry were USD 3263 million in 2008, an increase of 13% over 2007. Total assets were USD 10254 million in 2008, an increase of 13% over 2007; whilst total liabilities were USD 5468 million in 2008, an increase of 17% over 2007.
Table of Contents
1 Overview of China toy manufacturing industry
1.1 Market demand of China toy manufacturing industry
1.2 Market supply of China toy manufacturing industry
1.3 PEST analysis of China toy manufacturing industry
1.4 Analysis of relevant governmental regulations
2 Competition analysis of China toy manufacturing market
2.1 Price competition
2.2 Product competition
2.3 Brand competition
2.4 Analysis of top industrial competitors, which include:
* Company profile
* Sales turnover and market shares
* Analysis of sales channels
* Advantages of market competition
3 Analysis of consumers' needs and expectation
3.1 Factors and preference influencing the purchase behavior
3.2 Source of purchasing information of toy
3.3 Purchasing channels of toy
3.4 Decision-maker of purchasing toy
3.5 Customers' needs and expectations
4 Import analysis of China toy manufacturing industry
4.1 Analysis on imported toy to China market
4.2 Study on top importers of toy in China
4.3 Imported duties and surcharges by governmental authorities
4.4 Relevant government regulations on imported toy to China
5 China toy manufacturing market entry strategy
5.1 Products analysis
5.2 Distribution channels analysis
5.3 SWOT analysis
5.4 Analysis of potential risks
5.4 Recommendation of potential risk control
6 Analysis of Market trend
6.1 Market potentiality
6.2 Technology trend of toy manufacturing market
6.3 Market trend of China toy manufacturing industry
6.4 Forecast of toy manufacturing market in China
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